Origin: From Skill to System
The founder of FYBO spent years trading full-time across major forex and commodities pairs like EUR/USD, GBP/USD, and XAU/USD. Recognizing the limitations of the “trading guru” economy — built on selling courses rather than delivering results — FYBO was born from a simple question:
What if we helped people earn from trading without selling them knowledge — but by actually trading on their behalf?
Rather than selling strategies, FYBO’s model is based on profit-sharing and mirrored demo-to-live trading. Clients get access to a risk-free demo account and, if profitable, a real-money account is opened that copies their trades automatically. The client then receives a share of the profits — flipping the traditional incentives of the prop trading world.
The Model: Smart, Ethical, Scalable
FYBO’s structure is designed to scale intelligently:
- Zero upfront cost for users – no paywalls, no upsells, no courses.
- Live capital allocation follows proven demo performance.
- Copy trading architecture handles risk management and exposure internally.
- Revenue comes from a performance fee split (typically 70/30) — only on actual profits.
- Tech-first operations enable automation, user verification, trade mirroring, and account setup without manual friction.
Investment Fit: Building the “Productized” Prop Firm
FYBO is part of a rising trend: financial infrastructure that combines transparency, automation, and results-based incentives. Rather than building a flashy trading community, FYBO is building:
- A compliant, scalable infrastructure for retail prop trading.
- A transparent gateway for emerging traders to access funding.
- A data-rich platform that continuously learns which users, setups, and strategies perform best.
This positions FYBO at the intersection of fintech, data, and behavioral trading — a compelling niche with strong M&A potential and increasing regulatory attention (which FYBO embraces, not avoids).
Results and Roadmap
FYBO has already built a working MVP, signed its first cohort of demo traders, and launched its copy trading system in closed beta. Initial KPIs are promising:
- Over 400 demo accounts onboarded in the first 3 months
- Avg. user ROI (demo): +6.3% monthly
- First funded accounts: 14 and growing weekly
- Retention rate: 82% after 30 days
Next steps include:
- Launching a public beta with influencer partnerships
- Scaling account automation with a proprietary backend
- Building a mobile-first dashboard for user experience
- Preparing for licensing and regulatory alignment in Estonia and beyond
Why We Invested
Freshmango acquired an equity stake in FYBO in early 2025, seeing the potential to create a true alternative to the "fake it till you sell it" ecosystem of trading influencers. We were drawn to FYBO’s:
✅ Aligned incentives — traders only win if their clients do
✅ Clear unit economics — performance-based revenue at scale
✅ Real-world founder experience — built from the screens, not spreadsheets
✅ Vision for automation — no agency or coaching bottlenecks
✅ Community flywheel — top traders become mentors and partners
We believe FYBO is not just a new trading platform — it’s a shift in how people can learn, earn, and grow in financial markets without being sold dreams.
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