Turning Trading Talent into Scalable Fintech Infrastructure

Location
Ancona, Italy
industry
Fintech
FYBO is an emerging fintech startup redefining how prop trading can empower everyday traders through structured, automated, and transparent systems. What began as a passion for day trading and financial self-education has evolved into a venture-backed model that blends copy trading, mentorship, and real returns into one scalable, investor-aligned platform.

Origin: From Skill to System

The founder of FYBO spent years trading full-time across major forex and commodities pairs like EUR/USD, GBP/USD, and XAU/USD. Recognizing the limitations of the “trading guru” economy — built on selling courses rather than delivering results — FYBO was born from a simple question:

What if we helped people earn from trading without selling them knowledge — but by actually trading on their behalf?

Rather than selling strategies, FYBO’s model is based on profit-sharing and mirrored demo-to-live trading. Clients get access to a risk-free demo account and, if profitable, a real-money account is opened that copies their trades automatically. The client then receives a share of the profits — flipping the traditional incentives of the prop trading world.

The Model: Smart, Ethical, Scalable

FYBO’s structure is designed to scale intelligently:

  • Zero upfront cost for users – no paywalls, no upsells, no courses.
  • Live capital allocation follows proven demo performance.
  • Copy trading architecture handles risk management and exposure internally.
  • Revenue comes from a performance fee split (typically 70/30) — only on actual profits.
  • Tech-first operations enable automation, user verification, trade mirroring, and account setup without manual friction.

Investment Fit: Building the “Productized” Prop Firm

FYBO is part of a rising trend: financial infrastructure that combines transparency, automation, and results-based incentives. Rather than building a flashy trading community, FYBO is building:

  • A compliant, scalable infrastructure for retail prop trading.
  • A transparent gateway for emerging traders to access funding.
  • A data-rich platform that continuously learns which users, setups, and strategies perform best.

This positions FYBO at the intersection of fintech, data, and behavioral trading — a compelling niche with strong M&A potential and increasing regulatory attention (which FYBO embraces, not avoids).

Results and Roadmap

FYBO has already built a working MVP, signed its first cohort of demo traders, and launched its copy trading system in closed beta. Initial KPIs are promising:

  • Over 400 demo accounts onboarded in the first 3 months
  • Avg. user ROI (demo): +6.3% monthly
  • First funded accounts: 14 and growing weekly
  • Retention rate: 82% after 30 days

Next steps include:

  • Launching a public beta with influencer partnerships
  • Scaling account automation with a proprietary backend
  • Building a mobile-first dashboard for user experience
  • Preparing for licensing and regulatory alignment in Estonia and beyond

Why We Invested

Freshmango acquired an equity stake in FYBO in early 2025, seeing the potential to create a true alternative to the "fake it till you sell it" ecosystem of trading influencers. We were drawn to FYBO’s:

✅ Aligned incentives — traders only win if their clients do
✅ Clear unit economics — performance-based revenue at scale
✅ Real-world founder experience — built from the screens, not spreadsheets
✅ Vision for automation — no agency or coaching bottlenecks
✅ Community flywheel — top traders become mentors and partners

We believe FYBO is not just a new trading platform — it’s a shift in how people can learn, earn, and grow in financial markets without being sold dreams.

I never wanted to sell trading knowledge — I wanted to prove that it works. FYBO exists because I believe traders should earn from their skills, not from followers. We're building a system that rewards performance, not promises.
Michael U.
CEO
82%
30-day user retention rate during closed beta
14
Live funded accounts launched through FYBO’s demo-to-copy trading system
[start with Freshmango]
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