freshmango alumni – startups funded & accelerated

Nobo Casa is rethinking the way homes are built—one module at a time. Their clean, modern architecture and off-site construction methods offer customers faster delivery, greater sustainability, and cost transparency. But while their product was revolutionary, their internal operations and sales workflows were anything but. Without automation, the team struggled to keep up with growing demand, and leads were slipping through the cracks. That’s when Nobo Casa partnered with Freshmango to digitize their business and bring their back office up to the same standard as their builds.

Building Smarter: How Nobo Casa Transformed Their Sales Process with Freshmango

The modular housing market is booming, and Nobo Casa is at the forefront. Their innovative approach—pre-fabricated, design-forward homes that are energy-efficient and fully customizable—was quickly gaining attention. But internally, the company was feeling the pressure of growth.

Sales inquiries came in through multiple channels—social media, email, trade fairs—yet there was no central system to track, qualify, or follow up. Projects were managed manually, often with long delays between a lead’s first contact and their actual onboarding. As the volume of requests increased, so did the inefficiencies.

The Problem: Operational Bottlenecks in a High-Ticket Sales Environment

Unlike typical e-commerce, selling a modular home requires relationship-building, technical scoping, pricing iterations, and trust. Every delay or miscommunication could mean losing a serious prospect.

Nobo Casa needed a solution that could:

Track leads automatically across all sources
Route high-intent prospects to the right internal team
Provide accurate, real-time pricing previews to speed up decision-making
Maintain the premium feel that their brand represents

The Solution: A Fully Automated Sales Pipeline

Freshmango worked closely with Nobo Casa to build an automation layer over their existing workflow:

CRM integration across Meta Ads, website, and referral forms, ensuring no lead was lost or duplicated
Automated pre-qualification flows, allowing clients to submit budgets, lot details, and preferred designs in one step
Internal dashboards for project status, communication logs, and next actions
Sales performance analytics to optimize ad spend and improve conversion rates

Within just weeks, the company was operating at a new level of speed and professionalism—without adding more headcount.

The Results: Higher Output, Lower Overhead

5x increase in qualified leads per week
30% cost savings on project management overhead
A more structured and scalable sales journey—ready to support international expansion

What once required constant manual input was now fully orchestrated, allowing the founders to focus on product innovation and long-term growth.